Raasleela Campaign – Anamorphic Outdoor Experience

Project Type: Anamorphic 3D Content | DOOH Campaign | Festive Brand Film
Platform: Outdoor LED Screens, Digital Billboards, YouTube
Client: BHIMA Jewellery

Campaign Theme: Raasleela

Project Overview

An anamorphic outdoor campaign created for BHIMA Jewellery’s Raasleela Collection, transforming digital billboards into a celebration of devotion, beauty, and divine artistry.
As BHIMA’s creative partner, the campaign delivers a visually rich 3D experience—bringing the spirit of Raasleela to life by blending cultural heritage with contemporary anamorphic storytelling.

Creative Concept

Inspired by the divine dance of Krishna and Radha, the visuals present jewellery as an expression of emotion, tradition, and masterful craftsmanship.
Through immersive depth and illusion-driven design, the experience commands attention in public spaces while elevating the brand’s festive narrative.

Highlights

• Theme-driven anamorphic storytelling rooted in cultural symbolism
• Festive luxury brand experience with premium visual treatment
• Seamless fusion of tradition and modern 3D design
• High-impact deployment across DOOH environments
• Cinematic lighting, materials, and motion design