2D Frame-by-Frame Animation | CGI | Brand Launch Film

Project Type: 2D Animation | CGI | Brand Film
Platform: Event Screens, Digital Campaigns, YouTube
Launch City: Mumbai

Final Venue: Nita Mukesh Ambani Cultural Centre (NMACC)

Project Overview

A high-energy brand launch film created for Campa’s Mumbai debut, marking the brand’s bold re-entry into the Indian market.
The film translates the idea of “refreshing energy” into a dynamic visual journey—following a wave of Campa energy as it flows through Mumbai’s streets, skylines, and iconic cultural landmarks.

Creative Concept

At the core of the film lies a hand-crafted frame-by-frame 2D animation style, seamlessly blended with cinematic CGI and live-action footage.
This hybrid approach creates a vibrant, contemporary visual language that reflects Campa’s youthful spirit while reinforcing its modern brand identity.

Highlights

• Hand-drawn frame-by-frame 2D animation
• Seamless integration of CGI and live-action elements
• Mumbai-centric narrative and visual storytelling
• Designed for large-scale event and launch environments
• Bold, energetic motion and graphic aesthetic