Christmas Campaign Visual Experience

Project Type: CGI Integration | VFX | Seasonal Brand Film
Platform: Mall Screens, Digital Campaigns, YouTube
Client: Phoenix Marketcity

Project Overview

A magical CGI-driven visual experience created for Phoenix Marketcity, designed to bring the spirit of Christmas alive within the mall environment.
By blending real-world mall footage with cinematic VFX, the film features Santa Claus soaring through the sky—delivering real in-store offers and promotional products as part of an immersive festive narrative.

Creative Concept

The campaign transforms everyday mall visuals into a seasonal spectacle, turning promotions into storytelling and offers into celebration.
Placing Santa within a real-world environment created moments of delight and wonder—engaging shoppers of all ages while reinforcing the festive retail experience.

Highlights

• Seamless integration of live-action footage and CGI
• Festive, story-driven visual narrative
• Creative visualization of in-store promotions
• Optimized for large-format mall display screens
• High-engagement experience for shoppers and families