Tower Launch Anamorphic Experience – Bengaluru

Project Type: Anamorphic 3D Content | DOOH | Event Visuals
Platform: Outdoor LED Facades, Building Screens, YouTube
Location: Bengaluru, India

Launch Date: 25 May 2024

Project Overview

An anamorphic 3D launch film created for the inauguration of Motilal Oswal Tower in Bengaluru, transforming the building itself into a landmark digital experience.
Designed specifically for the tower’s massive three-side LED facades, the content delivered a bold visual moment—announcing Motilal Oswal’s arrival in the city through a powerful illusion of scale, motion, and depth.

Creative Intent

The objective was simple yet bold:
Make the building speak. Make the brand arrive in style.
Through advanced anamorphic techniques, the visuals extended beyond the physical screen—capturing attention from every angle and turning the tower into a living, breathing brand statement.

Highlights

• Three-side anamorphic illusion mapping
• Custom-built content for building-scale LED facades
• High-impact launch storytelling through motion and depth
• Premium brand expression with cinematic motion design
• Designed for maximum public visibility and virality